![]() ![]() Basic A+ Content: Amazon allows you to use five (5) standard modules (free, and available for every seller).When you’re approved to use Amazon A+ Content, you have two options: A+ Content is a Vendor Central Program, which is invite-only. Who can use Amazon A+ content?Īmazon A+ Content is only accessible to Brand Owners and Professional Sellers who are approved as Brand Owners via the Amazon Brand Registry (ABR) program. In short, it’s going one step beyond the typical content sellers usually create, just to ensure that potential buyers have the most sophisticated online shopping experience you can. Amazon A+ Content is a premium content feature that allows sellers to change product descriptions of their branded Amazon Standard Identification Number (ASIN) by using rich text and images. Think high-quality images, high-definition videos, or white-labeled comparison charts of other products. It incorporates multimedia content to make your product page more attractive to customers. Simply put, Amazon A+ Content is your content, all dressed up and ready to hit the town. It can even help you acquire a higher ranking on Amazon Search Engine Results Pages (SERPs). What is Amazon A+ Content?Īmazon A+ Content is one of the most effective ways to increase customer trust and boost conversion rates. Today, media-rich content is rapidly becoming status-quo and, as sellers, it’s important to make sure your Amazon product listings are up to snuff. A study performed by MediaMind analyzed 24,000 websites across 6 months discovered that multimedia content boosted impressions by 3x. ![]() Perhaps you’ve heard of Amazon A+ Content and wondered if it’s worth all the fuss.Īmazon says that Amazon A+ Content helps increase overall product sales by 3 – 10%, on average. ![]()
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